My degree from the University is in English and Communication. I am a bit of a “wordsmith” in the tradition of the late William Safire, who penned the “On Language” column in the Sunday New York Times magazine.
Not a snob by any means, certain trends or linguistic fads get my Capricorn “goat”.

Recently, and I mean that I didn’t notice this until this year, 2015, I feel it disengenuous when I hear “Thank you SO much.” It is almost like the person saying that is almost hoping that the receiver will accept what they know is a knee-jerk bullshit common statement! soo

When I was raised, everybody said a version of “Thank you VERY much!”, if they had to go beyond just “Thank you.”

So when did this battle of the adverb/adjective, “very” versus the multifunctional “so” begin? My answer is when the laziness created by cell phones and other personal devices that have cause lowered educational standerds began: the advent of the “information superhighway” begat by techno inventions.

Sad to think that if most people are left to their own devices, they will take the easy way out, turn their brains mostly off and do the wrong thing like texting or paying too much attention to their telephone while driving.

This is all part of the reason that “Thank you VERY much!” is so much better than the lazy and lame, “SO much” we hear these days. I even heard an MSNBC TV news female anchor use it when receiving the toss back from a reporter the other day. I almost became nauseous.

For you, my reader, who was not an English major in college and do not understand what all the fuss is about, I will now define according to http://partofspeech.org/
“In verbal and written English, the word “so” has multiple functions. It can act as an adverb, a conjunction, a pronoun, an adjective, or an interjection depending on the context.”

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While “like many words in the English language, the word ”very” also serves a double function. It can be used as an adverb or an adjective depending on the context.”

The solution could be to combine the two as in this version of the British “Keep Calm and Carry On” series: download
Yet, I want to see “so” deleted from the modern appreciation lexicpon altogether! Its slang leanings are fake and lame, rolling off the tongues of (mostly) female hipsters with captious intentions.
Listen, now that I have brought this to your attention and according to your generation (or if you even care), please analyse the preference. Most of we Baby Boomers will agree with me and/or go “Oh Wow! I’d heard that trend but not really paid any attention to it – it did sound kind of weird…” lol Other younguns might find this column superflous or even dumb. And that last part is what I am getting at: the dumbing-down of our society and in this case, lingustic culture and traditions for the worse. Now, for a little musical punctuation for my points above:

“Thank you so much is becoming way over used and doesn’t come off as genuine anymore. It’s almost as if everyone were hypnotized into saying Thank you so much instead of the good old Thanks a lot.”http://english.stackexchange.com/

Thank you very, very much for your comments!

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