marketing manager

Six months ago, the owner of the company that I work for promoted me to “Head of “ [my department].  I am the Manager of call center Appointment Setters – marketing sales. I was and am grateful for the faith he put in me. However, you will not believe the kinds of common sense transgressions I have seen in such a short of a time!  One of the main ones is that several people that I hired – a few of whom were thrust upon me by others in the company who had our boss’s ear for the moment – thought that they could not show up for work, not call-in and then show up two days later and think that they still had a job!!  It is amazing, and speaks sadly to the apparent lowered standards of both the home family unit and our basic education system! 

Upon that backdrop, I present for those of you who have been Managers of people and you who aspire to become same, the following quick list of tips:


1 -When you conclude an interview, always ask for references to the previous employers listed on a candidate’s resume.  If those references are not emailed to you in the next 24 hours, the candidate is not serious or has fudged their CV. In any event, it is a sure sign that they cannot follow a simple request, do not want the job badly enough to make you look good as a hiring manager and will likely become a headache if hired.

2 – Praise publicly, criticize constructively, privately

3 – Motivate and always thank your “troops” at the end of each day for their efforts.

4 – Make sure that your business owner backs your decisions and policies.  whip
They trusted you to “Head” the department, so you do not want employees under your management to feel that they can go over your head when something you say, they do not like or want to follow. The last thing you want to happen is you asked to terminate someone for insubordination, only to have that individual hired back into another department at the same company (which I had to experience, btw).

5 – Learn to listen and not react when those under your charge discuss work-related issues amongst themselves in your presence.  Unless they directly ask you to intervene, let them work things out and become closer without your micromanagement.

6 – Set a good example.  Do not ask employees to do what you would not do yourself.  Whether it is not eating lunch at your workstation or not leaving sales voice-mails.  Ask not your employees to do what you do not do yourself!

Being a Manager is not all it is cracked-up to be.  It is especially acute if you are only a manger in name without a significant increase in pay.  Therefore,


7 – Never accept more responsibility for others without a substantial pay raise, in-writing.  Otherwise, the headaches that come along with increased pressure upon your shoulders just ain’t worth it.